An industrial PC is highly favored in a lot of industrial applications looking for an X86-based computer. An x86 is actually one of the most successful architectures in personal computing and it began through the processor tagged as Intel 8086. To develop it into a more useful product for several industries, IBM decided to come up with its product model named as 5531 in the year 1984. One year later – in May 1985 – the second industrial personal computer was released by IBM in the market. This one is called the IBM 7531.IBM was just one of the many companies that developed an industrial PC for the consumption of several industries. It was followed by other computer brands and names in the market. This marked the beginning of employing the industrial product for several applications.Industrial personal computer functionsThe real purpose of using industrial PC’s is to provide ease in process controls and data acquisition transactions for different industries. However, in a larger work environment where another computer for distributed processing is used, the industrial product is mainly used as a support to the system.Characteristics of industrial computersIndustrial computers are more reliable and expandable than those used for residences. They are also capable of working on a long-term end for the industry where they are applied. Since only a couple of industries make use of these products, they are usually produced in lower volumes than other consumer PCs. Due to the fact that it serves varied purposes and are more functional than computers used for home and simple offices, they are said to be costlier.Types of industrial PCThere are a lot of types under the industrial personal computer category. One is known as the Panel PC where the display or monitor is linked to the same enclosure as that of the motherboard and other parts of the gadget. Although heavy duty models are offered in the market, this type of PC is often less costly than the other categories.In order to update a simple computer model into a better model, several manufacturers make use of different operating systems and advanced processors. This will however add up to the overall cost of the product. Entry-level PCs operate with Linux systems and AMD processors. High-end ones operate through Microsoft Windows with a more updated Intel processor. Besides panel PCs, there are also other types of industrial PC such as notebooks, desktops and rack computers.
Not many people are, so it shouldn’t be an embarrassment saying that you are not.Internet marketing can be hard and even confusing. At least, it seems to be for the novice who just wants to get as many people as possible to see their website.So what about internet marketing do most people find difficult?
Understanding how it has changed in the last decade. Traditional marketing used to be a relatively simple process. Maybe some mailers to people around town, a small space in the local Yellow pages, maybe even a spot on local radio. All of that has changed with the internet boom. Now you can market globally… if you understand how. Sure, it can make your business visible to a much larger audience, but how?
Making the best to use your time. Most small business people wear multiple hats. As a comparison, internet marketing is the cheap baseball cap compared to the expensive fedora of trying to manage the business. Internet marketing seems to take up way too much time for the tangible/measurable benefits it brings.
Spending the money. Marketing is just one of many costs, but because modern internet marketing is completed on so many fronts, it is difficult to know where the money is going. Keeping track of most expenses is easy because you have a direct relationship. But, marketing costs seem so ethereal.
Determining what is effective. In traditional marketing, you can do studies to determine exactly (or at least close to exactly) how effective your marketing dollars were. There was more of a direct link between marketing and sales. Now it is seems like it is very difficult to tell.
What is the answer to this dilemma? You know you have to market in order to be seen by as many people as possible.So to get the most out of your marketing dollar, you can take one of two actions. Let’s look at them.#1. Learn How to do Internet Marketing Yourself (effectively)Computers are as necessary to business these days as buggy whips were at one time. Of course, the buggy whip manufacturers either adapted or they went the way of large wooden sailing ships. It is possible to find some of each in museums these days, but they aren’t in use anymore.If you are hoping that the same happens to computers and the internet, you are probably also betting your business on a coin at the wishing well. Neither are a good bet.So, computers are here to stay and you need to learn how to market using one. You know your business won’t grow itself, but learning a new task when your time is already precious is not efficient. But, internet marketing is necessary.You could take one of the online courses, spend time just reading as much information as possible, or you could take the second alternative (at this point I am going to say that it is the better of the two).#2. Outsource Your Internet MarketingYou have just reached a milestone and you want to show your employees how much you appreciate them. A party sounds like a good idea, something that they will remember for a long time. Something that will motivate them when they are doing their jobs tomorrow. What do you do?Well, if you’re smart, you let an expert take over. You know what you’re good at and it isn’t planning parties (unless you’re an event planner or caterer, then think of a different example). You call the local Chucky Cheese (or other favorite venue) and let them do the planning.Looking at this example, why would you then believe that you can be an effective internet marketer when it’s not your specialty?Some would have you believe that internet marketing is as simple as putting up a Facebook page, sending out a few Tweets and writing something in your websites blog every two or three weeks. If that was true, why aren’t the orders flowing in?Effective internet marketing is complex. You need to understand how to reach people using modern technologies and you need to understand the possible benefits of many different resources.Why would you try to tackle such a complex system without some type of help? It would be insane.Outsourcing works for companies in need of a service that is better done by someone else. For example, many small businesses turn to someone else for such services as human resources, payroll, web design and, yes, internet marketing. Because these are all specialized services, small business owners understand that they actually save money while outsourcing some aspects of their business.Time is just too valuable!You can find a company that specializes in internet marketing which could include handling your social media marketing, promoting your blog, etc. These companies have years of experience, keep up with changes that are always occurring in internet marketing and use proven marketing strategies to help their clients succeed.In addition, just think of that extra time you would have on your hands if you didn’t have to do these tasks yourself and could concentrate on other important areas in your small business. Yes, it costs money to hire someone to handle your internet marketing, but remember… Time = Money.Outsourcing may seem like something that large businesses can afford to do, but they have the money to have in-house departments. It pays for a small business to think creatively when they cannot afford to provide internet marketing services for themselves.The original question was “Are you an internet marketing genius?” If not, then outsourcing your internet marketing chores may be the best way to go!
You want to buy a business now. You believe that market conditions in your target industry have bottomed and are most likely to improve. You need a creative strategy that will allow you to satisfy wants and needs of prospective business sellers, but still not expose you and your capital to too much risk if your timing is wrong. In summary you want the best of both worlds.Yours is not an unreasonable request. And there is a proven and much used creative strategy that both buyers and sellers have used to bridge these kinds of gaps for decades. It had probably fallen into disuse during the expansionary period leading up to the current severe recession. It was not needed very often because of easy availability of relatively cheap debt, and because most people believed the good times would continue to roll. And most who didn’t believe this weren’t going to step into the path of an oncoming freight train by buying a business.The circumstances that have brought about the need for this creative strategy are different than those common during this last expansionary period. Now there is uncertainty about future prospects. Both in terms of direction and in terms of amount. This disparity will tend to create a significant gap between the future expectations of most businesses for sale, in the minds of current owners, and prospective buyers. And the respective views of the future may not even be expressed explicitly. They may be implicit in their respective views of the underlying value, and related price of a business.Sellers understandably want to ignore or seriously discount the results on their respective businesses of the past couple of years. They want to revert to the industry multiples that had previously been used as rules of thumb for valuations in their industry. And in doing so, either want to average the past few years cash flow results, and apply the multiple on the average, or something similar.As a buyer, you have a different perspective. You would certainly like to get a bargain, and buy a really great business at a considerable discount. But in the real world, that doesn’t happen very often. So you need a creative strategy to get you to a situation that is almost as good. And that is a situation where you won’t lose money if you are wrong. This is consistent with Warren Buffet’s rule number one for investing. It is “Don’t Lose Money”. (And as information rule number two is remember rule number one.) Or at the very worst, you will lose money but you know how much, and are prepared to risk that amount.Let’s get down to basics. You are evaluating a business that you are thinking of buying. You may be having difficulty justifying the asking price. It is not consistent with your view of the future. You may not be as confident as the current owner about the specifics of future expectations for the performance of the business. You may disagree with the timing of the cash flows his price implies. You may also disagree with the actual size of the annual cash flows his price implies. And there may be other issues including expectations for future interest rates. All of these have caused you to believe that at the asking price you will not achieve your expected return on capital. Or even worse, cause you to lose money. And worst of all, it is difficult to quantify the loss you could be exposed to. It may be time for some creative buying.In these circumstances, many buyers will work diligently to convince the seller of the error in his thinking. In some situations that may work. But there are other factors working against you. The seller may have become fixated on a price, and this fixation will close his mind to your argument. An old uncle of mine used to say “convince a woman against her will, she’s of the same opinion still”. I am certain he was not the author of this what we would now consider to be a sexist remark, but used it frequently. He failed to realize that it applies equally to men and women. So try as you might, your attempts at reason and logic may well fail.There are other details that will come into play as well. And they are very important to enhancing the buyer’s willingness to accept part payment in the form of an earn out out. So you need to have the details clearly understood and incorporated into a formal agreement. Things like what triggers the obligation to pay, and when payment becomes due. You will need professional help to accomplish this, either from a lawyer or accountant experienced in working with this concept. Make sure that the agreement contemplates the seller being provided with some right to audit so long as you have earn out related obligations to him. That way you should avoid any feeling on his part that he is being cheated. Proactively offering the right to audit will help you sell him on the concept in the first place. It will show him that your intentions are strictly honest.This type of creative strategy is one that gets the seller what he wants or close to it. Provided that future events unfold in accordance with his stated or implied view of them. But it saves you from paying for something that may not take place, until it does happen. It effectively saves you from paying today, for a future that you don’t experience, and one that you don’t benefit from. You will be in a position of agreeing to pay for these future results, and paying for them, as you experience their benefit.Will this work in every situation? Not likely. But proposing a creative strategy like this will demonstrate to the buyer that you agree with his price, so long as it is justified by results. Nothing works in each and every case. But you have nothing to lose by proposing it, particularly when it is obvious to you that you will have a disagreement on price without it. What is the worst that can happen? The seller will say no. And that is not fatal. What is more likely is that the seller will ask questions for clarification. Providing you with an opportunity to explain and discuss the situation. Be flexible in considering his input. So long as it is consistent with your risk management approach.You may have to give a little on price in order to properly manage your downside risk. You may end up paying a bit more than you originally wanted to pay. But does that matter when you are paying with income that exceeds your original expectations? And only from this incremental income. It is not unlike paying commission on a sale that you wouldn’t have made without the efforts of the individual entitled to the commission. You will be paying purely for results. At least on the earn out portion. Consider the slight increase to be the premium that you are paying to insure your risk.