It might seem odd that creativity should play a part in any form of marketing. Marketing, after all, is simply about selling products or services to customers in exchange for money. How can such a down-to-earth activity possibly have a creative aspect? Creativity, in reality, plays a major part in business, especially in the sphere of internet marketing. The OED defines creativity as: “The use of imagination or original ideas to create something; inventiveness:” If you are familiar with the workings of internet marketing the creative aspect of the business becomes crystal clear in the light of that definition.The three crucial words in the above definition are “imagination”, “original” and “inventiveness”. I would say that all three of them are of great significance in creative internet marketing. The actual mundane bit of the business, the buying and the selling, might not contain much in the way of creativeness but the process that leads to the transaction certainly does. An online business involves several of the creative arts too, not just one. So, let me draw your attention to some creative internet marketing ideas.The visual arts play a role in many ways. Website design is a very important aspect of any online presence; it is the shop window. A good website welcomes visitors in and, ideally, keeps them occupied for, at least, several minutes. Hopefully, it will lead them to look at the products and services on offer and incentivize them to make that all important purchase or opt-in.Rebranding products under licence also requires creative artwork. With a rebranding strategy a marketer can present an existing product in a unique version, just as supermarkets have their own, so-called, own brands. These are just existing products with the retailers own label and packaging. Internet marketers make a product their own with a brand new look..The writing of a good, effective sales letter is an art-form in its own right. There has probably been more written about this topic than any other aspect of internet marketing. This is creative writing of a very specialist kind. A good sales letter will excite the readers, inform the readers, engage and even entertain the readers. If you can keep the reader involved in your copywriting through to the end of your letter without being distracted you are in with a good chance of making a sale. This takes imagination and technique.There are many times in running an online business where copywriting becomes important. Copywriting is a term which the dictionary describes as “the text of advertisements or publicity material”. So, apart from sales letters and website content, we need to be equally creative in our writing of emails, newsletters, promotional articles, eBooks, reports and so on.There is more specialised creativity involved with the making of video presentations for websites and other promotional material. These videos have become more and more prevalent in the last couple of years or so. Producing these requires yet another set of creative skills although some of the software now available enables the technical aspects to be easily dealt with in the spare room at home. So, there are a number of creative internet marketing ideas and skills which can greatly enhance any business.If you feel that you are not a ‘creative’ person and would struggle with some, if not all, that I have written about here, do not despair. By using such online companies as “Fiverr” or “Upwork” you can find experts who can do it all for you – and it won’t cost you an arm and a leg either!
In the present era of globalization of business, when the competition has grown intensely fierce amongst businesses, brand building has become absolutely imperative for a business that wants to exist in the arena of business. The customer across the world, today, has grown a fad to buy products bearing brand name. A brand carries with it a sense of pride, prestige and quality. And therefore, to continue to sell, it requires the prestige of a brand.So, a new business, mulling to step into the global market, should at the foremost create for itself a brand identity, and design a brand logo. A brand logo is the personification of your company which proclaims company’s vision and mission. It is an indicator of what the company promises to sell to its customers. Logos are the critical component of brand development and an imperative tool to market products or services across regions. Compatible designs that reverberate the concept of the company delve deep in the minds of customers and resound memory quite often.The logo design is your company’s visual identity, which helps consumers to remember what your business is about. Graphical designs do wonders in promoting and marketing your business. The 3d logo design is printed on a number of company items as a promotional tool. Therefore, the logos should be so creatively designed that the prospective buyer looking at it at outrightly develops a grand opinion of your company. A lot of positive attributes of a brand can be highlighted using the logo if it is created with a little thought and creativity. Businesses can greatly benefit from a professional and enticing logo. A professional layout and design can significantly increase sales and attract customers.A good design or graphical work is remembered for long time, and that is what drives the multinational companies to spend millions of dollars on developing a logo.Logos and trademarks script the global language. A smart logo transcends barriers and territories, and transmits company’s message worldwide, vociferously. Logos provide immense recognition to corporate identity across the world. A logo design reveals the compressed story of your business, style and acclaim. So, go ahead and grab a logo; join the stream of Brands!
In many businesses in the creative industry, in particular in their early years, freelancers play a major role in delivering work for which no internal resource is available. Then again, for well-established companies where ideally their own permanent workforce should source all the fee income generated, there might come a point, where for one reason or another – be it for lack of internal special expertise in a particular area, be it for sheer workload of permanent staff or be it for that internal employees time is much better used for other tasks – external help is required to achieve the results promised to clients.From a management point of view, there are different ways to handle freelancers:- One may treat their invoices as an overhead cost, similar to the costs of staff and account for their work project by project based on their time value, again similar to staff time.- Or you treat them as a third party cost to the project it is incurred to deliver, same as you would record courier or printing costs for the same project.The first option is a straightforward way certainly in cases where just workload makes it necessary to call in additional help for whatever tasks need to be finished to meet the deadlines.Using this method however makes it difficult to retrospectively analyse which projects exactly triggered the need for temporary help or what the difference in costs of one project compared to another one is – depending on the involvement of one-off external personnel.So, where this analysis is required, choice two seems to offer a better solution as it allocates those costs to a specific job.Having got the costs onto a particular project then raises the next question: How do I analyze which costs on my projects are and will always be external costs (e.g. printing, couriers) and which costs could potentially be born by internal resources. This is, where many creative businesses have come up with the idea of a “cost of fee” (rather than external costs of sales) or “erosion” (as it erodes the profit created by the fee earned on the job). They mark freelancers as erosions and are thus able to analyze them separately from all the other third party costs.If in addition to the pure costs on a job details of work need to be analyzed as well, freelancers can be asked to record their time in the same timesheet system used by permanent staff. To avoid double accounting for the time cost on a job a special rate card can be setup for freelancers so that the number of their hours is recorded without a value of time against it.Where a computerized job costing system is used that is able to cater for cost of sales and cost of fees, at any point in time project managers are enabled to track which of their projects incur which external time costs and managers of the business get the information necessary to make the decision at the right point in time to create a position on their payroll for far less to avoid those extra costs.