Your E-Marketing Sweet Spot: How To Build an Internet Marketing Strategy That Really Works

We are living in the age of the virtual customer. The Internet has become a common medium for researching and buying goods and services. As people spend more of their time on the Internet, the need for online marketing for small businesses continues to grow.Nowadays, most businesses rely not only on traditional marketing but also on online marketing methods. Many of the traditional marketing methods that worked for local small businesses in years past might not bring in customers or generate profits in today’s social media dominated environment. One of the biggest indicators in this growing trend in local search are the activities on Google maps. Google saw the rapid rise of consumers searching for local businesses online and created the local Google map to accommodate their needs.Internet Marketing Is Essential for Small Businesses to SucceedIn this competitive world, Internet Marketing is essential for a small business to succeed. It helps small businesses become more competitive and visible in the virtual world. With Internet marketing, small entrepreneurs have a better chance at competing with bigger companies who have traditionally dominated the local markets.Consider these three major benefits of marketing your business on the Internet:1. Reach your audience effectively and affordably.The Internet has become an integral part of the consumer’s shopping practice as more customers are searching online for products and services. Finding customers through print media, direct marketing or live broadcasting can be an expensive and time-consuming process. A small business with an online presence makes it easy for customers to familiarize themselves with the business’s offerings from the comfort of their home or office.Additionally, Internet marketing is cost-effective compared to the expensive means of marketing and advertising through traditional methods. Most online marketing methods are very affordable, and many cost nothing at all. Those that have higher costs can still have a significant ROI (return on investment) as they are generally “pay for performance” models. This means you only pay when a customer buys or takes some other action.2. Get 24-Hour VisibilityAnother interesting aspect of Internet marketing is giving your small businesses 24-hour visibility. The Internet can keep your marketing campaign running nonstop and reach a wider, even global, audience. Consumers can get information on your products or services no matter what time it is or where they are in the world.3. Choose from a large variety of ways to market your business.There are a vast number of options available to you when you are marketing online. You can market through email, blogs, audio, video, social media, online communities, articles and newsletters. Businesses can also utilize search engine optimization; social media marketing, local search optimization, link building, answer sites, press releases, webinars, and on and on.Choose the Right Internet Marketing Options For Your BusinessThe success of your Internet marketing program depends on your ability to utilize the power of the Internet. The most important decision you can make is a strategic one and can determine the success or failure of your Internet marketing efforts. That decision is the answer to this question: “What combination of e-marketing activities should I choose for my business?”In order to have the best opportunity for success, your choice of Internet marketing activities must be based on specific analytical information about your business and your customers.Consider these important points as you develop your E-Marketing strategy:Take a good look at your business’s profile. Write down all the facts about your business’s offerings, your physical presence, and your current marketing activities.
Look at your customer profile, your buyer’s demographics and psychographics. Use this information to study your buyers deeply. This will help you to focus on your customers, understand their problems and define messages that explain how your products can help them.
Look at all the options and e-marketing channels that are available to you. Understand how each one might help you position your business so that those looking for what you have to offer can easily find you.
Identify your time and resource constraints. Be realistic about how much time you can commit yourself or your staff to work on your Internet marketing activities. This will help you choose which channels make sense for you to work on.Your E-Marketing Sweet SpotUse this information to find what we call your “E-Marketing Sweet Spot.” This is the unique combination of online communication tools that allow you to deliver your message to your customer, and provide the best chance for success.Whether you’re a small business owner or an entrepreneur, you can build and create a complete e-marketing program for your business. Having a well-thought-out strategy means you have a much better chance of reaping the benefits of a targeted online marketing program.For more information about how to build a solid online marketing program for your small business, visit us at

Home Business Tips – 4 Tactics For a Successful Home Based Business

When you first start out working from home, full time or part time, it can be so very easy to be distracted by all the other things there are to do around the house; hobbies, laundry, cooking or gardening to name a few. It is very important to your success that you understand that these activities are going to “call” you throughout your day. Being prepared to fight them off is half the battle.Here are four tactics that will assist you…Decide on the tasks: learn what actions you need to be taking RIGHT NOW! Or as Loral Langemeier would say “what is the fastest path to cash?” When you know that you need to be working on that new sales page or creating the new product going on Facebook and connecting with your friends is not a good idea. You may still think of it as part of your business building and it very well may be, however is RIGHT NOW the time to be doing it. Make that lists of tasks that must be completed today, work on those first.Power Hour: Having a POWER HOUR is absolutely critical to your success! One of the tactics I stress with all my clients is to find that hour in the day where YOU are the most productive. Protect that hour like a mother protects her children. When you find your power hour, set up your tasks and focus on them during that hour. You will be much more productive than you would be any other time of day. My power hour is first thing in the morning, after walking the dog. My mastermind partner Tina is much better in the evening. Either way both of us have recognized what time of the day we are most effective and we use that to our own advantage. AND you can too!Psychology: Understand why having the right mindset will help you attract new customers! When you come from the place of wanting to help others with your products and services it will show in all that you do. The words you chose when you interact with people will be from the giving perspective; letting people know how THEY will benefit. That goes a lot further than constantly pitching the latest and greatest.Accountability: Be aware of what you need to do to keep yourself on track so you can accomplish your goals. Find an accountability partner that you can connect with or report to daily, weekly, monthly or even yearly. What ever works best to keep you on track. I personally have daily accountability, it was what I needed. It can be as simple as an email indicating what you have done on your business that day.You will apply these tactics differently than your neighbour or friend. That is because you are at a different place, your skill level, knowledge and abilities are all just a bit different. However everyone can benefit from implementing these four tactics.